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Starling customers who need a small, short-term loan with no paperwork.

Borrowers who want a trusted brand with one of the lowest starting APRs on the market.

People who might want to pay off their loan early without facing exit fees.

Existing Barclays customers who want a straightforward loan with quick approval.

People locked out of mainstream lending who need a small emergency sum quickly.

Borrowers who want flexibility to overpay and potentially clear the loan early.